Sport Techie Blog: iSoccer Digital Training Platform Launches Second Round of Funding
Huge thank you to Sport Techie for this awesome write up….[Full Article]
Sports Techie, I like blogging about stories and trends that touch on the juncture of sports and technology – especially the fast trending sportsbiz movement into the exploding mobile device market. Youth players went from spending about two minutes per day using the iSoccer native app to a whooping eight minutes per day on average. What that means is kids are practicing skill development outside of practice while interfacing with iSoccer mobile.
I noticed iSoccer data signified that girls, from the time they are youngsters to past high school age, have quicker foot speed on average than boys. Because of these compelling numbers, my eight-month old son will soon begin developing quick feet because that may be the key for boys to help master any game but especially soccer.
I asked whether their proprietary software had “Artificial Intelligence” coded into the iSoccer solution. Scott told me they do use, “AI technology” and have uploaded 500 videos from 2009 to 2010, from levels 1-3 that their software recommends to beginner users in order to help with initial skill level development. This virtual service can be scaled out as soon as the second round of financing comes through with the help of I-Bankers Direct and private investors.
I asked whether iSoccer was involved with U.S. Soccer, the Olympic Development Program and other youth football organizations in the United States and elsewhere around the world. Their company has a new partnership in development with Soccer.com that will offer online gifts and swag such as balls, cleats and technology products so that iSoccer players can go offline and practice while earning badge achievements. Look for relationships with state soccer associations, the NFCA, possibly the MLS, and major European football leagues, in the near future.
After fund raising success, new sports will be developed such as basketball, hockey and lacrosse. His startup has six engineers and designers on the product team but need to hire more staff to meet the demands of growth and to seize the opportunity to corner the sports digital training platform market.
Gamification is at the core of their mission and the iSoccer Trainer. Boys and girls are challenging teammates to iSoccer skill challenges. Uploading pictures and using social media are other key product features kids love to engage with. Big Data is certainly generated by the mobile app however they do not currently collect and analyze any player data to date but that could change because partners may want to drill down and find out statistics about user peak times, ages and any possible uses as a recruiting tool.
The push for International growth involves the localization of their solution in languages such as Spanish, German and Japanese. China is a country they are looking into next in terms of impacting their digitally savvy youth audience.
I asked about a company exit strategy and he responded that, “Being acquired is certainly something we will listen to after scaling the business further and executing our business plan.” We discussed the recent acquisition of MapMyFitness by Under Armour for $150 million as an example of how they are thinking when it comes to a buyout.
I truly enjoyed chatting and interviewing Scott. He played varsity men’s soccer at Stanford and is an original Sports Techie with proven entrepreneurial talents. If you have the $1.5 million dollars to invest in iSoccer, do it yesterday because this company is about to explode into other sports and nations.
Sports Techie community kids, parents and coaches can sign up for iSoccer and take 40 percent off the price by using computer code “newplayer” when you sign up for a new account.
The want to build an Android app as soon as funding comes through and the new hires are complete. Download the free App Store iOS iSoccer app here and get started advancing your soccer skill levels immediately and over the long-term.
I will see ya when I see ya, THE Sports Techie @THESportsTechie – http://twitter.com/THESportsTechie
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